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Neufeld Designs | Art Direction & Photography
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STEGH

Working with Lashbrook Marketing & Public Relations, I captured a series of images to showcase the incredible work being done at St. Thomas Elgin Hospital.

Maria - Location

Model: Maria Forrestor

Insulin 100

Dr. Frederick Banting’s idea for insulin was sparked in London, Ontario, where the story continues 100 years later with the work of numerous researchers carrying on his legacy through collaborative research. They are paving the way for innovation in diabetes research, education and care.

To celebrate the 100 year anniversary, the Schulich School of Medicine and Dentistry at Western University, Lawson Health Research Institute, London Health Sciences Centre and St. Joseph’s Health Care came together to launch The story starts here: 100 years of diabetes research and care.

These images, among others, were shot for the campaign.

See the full project here.

Dr Opiyo Oloya

These portraits were taken to announce the hiring of renowned advocate for social justice and human rights, Opiyo Oloya, as Western's first associate vice-president of equity, diversity and inclusion (AVP, EDI).

Dr. Ting-Yim Lee

Ting-Yim Lee helps ensure the future of cardiac CT imaging by helping establish the Ting-Yim Lee Chair in Cardiac Computerized Tomography Imaging Research at Western, Lawson Health Research Institute and St. Joseph’s Health Care London.

Mountain Biking - Judes

Field testing the new Canon EOS R5 with a commercial style mountain biking photoshoot.

ADDITIONAL GEAR USED:
Canon RF 24-70 f2.8L IS USM Lens
Canon RF 70-200mm f2.8L IS USM Lens
Godox AD400 Pro Strobes
Strobepro 47" Rapid Pro Octabox
Atmospheric Aerosol

Big thanks to the following:

VIDEOGRAPHY
Jacky Tran - https://jackypatran.com

ASSISTANTS
Nicole Osborne - https://www.neoimagecreations.com
Nick Lavery - https://gothamstudios.ca

MODEL
Katy Judes

OES Inc

As part of a large website redesign, OES Inc required a library of images that captured the innovative work being done by the company. The project included a series of management headshots, environmental portraits and product photography.

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See the website here.

Farah Mohamed

These photos were taken as options for an article in Western University’s Alumni Gazette. The article featured Farah Mohamed who was, at the time, the CEO of the Malala Fund, advocating for the education of girls around the world.

Shakespeare 400

Even today, nearly 6,000 miles from his home, Shakespeare is never far from mind for those at Western University. From the Stratford stage, to nearly half of network television plots, to random quotations and quips on coffee mugs, T-shirts and newspaper headlines, The Bard has been all pervasive in lives for ages.  

On April 23, 2016, we again took note as the world marked the 400th anniversary of the death of its most celebrated English language playwright. This year, the totality of his works have been revived on stages, screens and pages in special performances and editions commemorating his life and contributions. Of course, it is not like they ever left, mind you. Shakespeare’s work is continually playing somewhere for as long as anyone can remember.

Western News joined the celebration. We recruited this institution’s finest Shakespeare scholars to share their insights into The Bard – and play a little dress-up.

A special thanks to the authors (and actors) for their contributions, as well as to Jo Jennings and Helga Ruppe, from Western's Faculty of Arts & Humanities, who gave not only space, but placed in our hands a vast collection of costumes and props with which to play.

And now, we lift the curtain on Shakespeare 400.

Floral Portraits

Big thanks to my team for this shoot:

Model: Kate Earley
Makeup: Christine Marshall
Assistant: Joanne Lau

LiveFit Foods

Who’s hungry?
This collection of hero images was shot for meal delivery company LiveFit Foods.

Inside LHSC - Day Surgery

In partnership with LHSC and Red Rhino, I had the opportunity to capture a patient’s journey through a total hip arthroplasty for an Inside LHSC article showcasing the steps involved in the more than 10,000 day surgeries performed at London Health Sciences each year.

Read the article here.

Wedding - Kyle and Amber

Eric Drummond

In this collaboration with talented artist Eric Drummond, we explored how drawing inspiration from various creative industries and mediums can transform the way we see and capture the world.

View the behind the scenes video here.

Thank you to Darlington Okorie for the behind the scenes footage.

Keith Barron

Modern-day treasure hunter Keith Barron holds the title for the most insane stories shared during a photoshoot: trekking through the jungles of Ecuador, fighting off exotic bugs, finding the country's largest gold deposit, to the search for the Lost City of Gold. It was like talking to a real-life Indiana Jones.

The photos were used as part of Western University's Be Extraordinary campaign as well as a piece in Impact Western. You can read his story here.

Coppertone Sport

Experimenting with product photography and trying to make the mundane interesting.

Amy Morgan

Crafty Elk

Bold brands deserve bold imagery.

In an industry serving up artificial preservatives, sweeteners and chemicals, Crafty Elk stands apart, producing hard juices with natural ingredients poised to disrupt the entire product space.

This image was indeed shot at a landfill but still included advanced compositing and editing.

Chicago

Propel Entrepreneurship

Propel is part of the Campus-Linked Accelerator (CLA) program, an initiative of the Ontario Government and administered through the Ontario Centres of Excellence (OCE). The centre provides co-working space, mentorship, seed funding, events and acts as an advocate for local startups in the community.

Julia

Classic studio portrait lit with 3 Elinchrom strobes: beauty dish as the key light, gridded strip box as a rim and deep octabox for the background gradient.

Model: Julia Szabo
Assistants: Nicole Osbourne and Heather Taylor

Conrad Cole

Portfolio building session with model Conrad Cole.

Nicole

Model: Nicole Osbourne
Beauty dish and 2 gelled strobes.

Green Leaf Portraits

A few images from a shoot for Western University's Green Leaf Cafe. If you're ever on campus during lunch, check them out. Amaaaaazing food and great staff.

Assistant: Genevieve Moreau

Mustangs Football

Athletic portraits of the 2017 Vanier Cup Champions, the Western University Mustangs. Congrats on the amazing season!

Faces of Vietnam

Some portraits of the Hmong people as we trekked though their villages in Sapa, Vietnam. It is still quite possibly the most beautiful place I've had the good fortune of being able to visit.

Enchanted Forest

I turned my front yard into an enchanted forest with the help of some talented ladies, a smoke machine and a beautiful magnolia tree in bloom. See the behind the scenes video to see what it took to get the final shot.

Huge thanks to:
Model: Xiaofei Huang
Assistant: Nicole Osborne (NEO Image Creations - Photography)
Makeup: Christine Marshall (Christine Marshall MUA)

Faces of Cambodia

Portraits taken in and around Angkor Wat, Cambodia.

Cuba - Cienfuegos

In 2011 I had the opportunity to spend a week in Cienfuegos Cuba, near the city of Trinidad. As nice as the all-inclusive resorts and pristine white sandy beaches were, my favorite parts were actually going into Trinidad and interacting with the locals. It was like stepping back in time, with 1950s cars and horse and buggy transportation, the laid back lifestyle and lack of commercialism. It was a complete cultural departure from the lifestyle of Canada.

The unique culture and colorfully rustic architecture provided tons of great photo opportunities. The locals were also very open to being photographed, often in exchange for a peso or two. 

These are a few of my favorite shots from the trip.

Cole Clinic Staff

A revitalizing escape awaits you at the luxurious Cole Clinic Medi Spa.

One of my favourite businesses to work for. The staff are absolutely lovely!

Justice Charles Chang

Justice Charles Chang photographed for the 2022 cover feature of the Western Law alumni magazine.

Maria - Studio

Model: Maria Forrestor

Undergraduate Awards

The Undergraduate Awards is an international awards programme recognising creativity, excellence and innovative thinking within student coursework.

These groups represent Western University's winners for 2015-16.

The 2015 image ran as part of a double truck ad in the Globe and Mail.

Thutmose

Thutmose in the house! Opening act for Jessie Reyez during Western University’s 2018 OWeek.

Stephen Giuliano

Stephen Giuliano, chaplain and director of Operation Sharing, an organization offering a range of service programs to residents in Oxford County, Ont. Shot for Western's Alumni Gazette.

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“Programs created to specifically address the needs of the poor almost always end up becoming poor programs,” he explained. “What could be accomplished, if we understood that people are broke but not broken? Every day, I see people tapping into their resilience. It’s the stories we tell about poverty, and the approaches we take, that need fixing, not the people.”

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Read the full story here.

Award Winners

The Undergraduate Awards is an international awards programme recognising creativity, excellence and innovative thinking within student coursework.

These portraits represent Western University's 2016 regional winners.

Scott McKay - Shoot-off Series

In this environmental portrait themed shoot-off, I took on portrait photographer Travis Latam in a battle to see who could capture the best shots of blacksmith Scott McKay. One film, one digital...who will win!?

Big thanks to the team:

PHOTOGRAPHER TRAVIS LATAM
https://travislatam.com
http://instagram.com/travislatam/

BLACKSMITH SCOTT MCKAY
http://www.strongarmforge.com
https://www.facebook.com/ArtistScottM...
http://instagram.com/artist_scott_mckay/

VIDEOGRAPHER ALEX PAYNTER
http://alexpaynter.com
http://instagram.com/thepaynter
http://facebook.com/payntermedia

Skater Lifestyle - High-Sync Test

This shoot was done to test Elinchrom's high-sync technology when using strobes at shutter speeds faster than the traditional 1/250 limits. The shots were done with an Elinchrom ELB400 kit with a 100cm deep octal soft box.

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View the behind the scenes video here: https://www.youtube.com/watch?v=9WVxgjZy9V8&t=37s

Technical details on high-sync: http://www.elinchrom.com/learn/hss-hs.html

ELB400: http://www.elinchrom.com/battery/elb400.html

Southeast Asia Scapes

Took an amazing bike ride to reach the majestic view of the Tram Ton Pass in Northern Vietnam. Timing couldn't have been more perfect as the rain stopped and fog lifted momentarily just as we got there to enjoy this site. Big trip highlight and totally worth the little bike spill.

Other pics from around Southeast Asia - Cambodia, Thailand and Lao.

Western Super Moon

Caught a glimpse of 2016's Super Moon above Western's campus. The next time you'll be able to get this Supermoon shot at is November 25, 2034. 

Fitness Portraits

Perfectly Imperfect
"They say you are strong when you know your weaknesses. You are beautiful when you appreciate your flaws. You are wise when you learn from your mistakes."

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I was honoured to collaborate on a fitness shoot with one of my best friends to celebrate some of her major accomplishments over the last year. You rock, Nicole!

Model: Nicole (NEO Image Creations - Photography)
Videographer: Jacky P.A. Trần

Notre Damn Basilica

So glad I made a last minute stop at the Notre-Dame Basilica during a 2016 trip to Montreal. Absolutely breathtaking!

Jessie Reyez

Jessie Reyez lighting up Western University’s UC Hill for the 2018 OWeek closing ceremonies.

Of Space, Time and the Mind - Einstein Portraits

A century ago, Einstein achieved his long-sought theory of gravitation, the General Theory of Relativity, by publically debuting it during presentations to the Prussian Academy in November 1915. A seminal text, this paper led to a scientific revolution that forever changed our understanding of the universe.

To celebrate the achievements of the 20th century’s greatest philosopher-scientist, the Rotman Institute of Philosophy launched Einstein @ Rotman 2015, a year-long program of activities for both scholars and the general public, centred around the successes and enduring mysteries of Einstein’s ideas. The inaugural lecture, Gravity, Geometry, Philosophy: 100 Years in Einstein’s Universe, was delivered by DiSalle in March.

The series set out for people to gain an appreciation of Einstein from many vantage points.

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Winner of a 2015 IABC Virtuoso Award

Janet Bannister

Janet Bannister, HBA’92, founded Kijiji Canada, which has become the largest and most visited classified site in Canada. She later led Kijiji Global, which included businesses in Europe, the United States and Asia. Her success with the company was unparalleled and, at the height of it, she walked away.

Read the full story here.

Max Eisen

I had the honour of photographing Tibor ‘Max’ Eisen, a Holocaust survivor who has been working with Western University professor, Amanda Grzyb, on capturing his remarkable story. Hearing about his experience first-hand, and the memories that still keep him up, was powerfully moving.

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Tibor ‘Max’ Eisen still wakes from his sleep with the smells of those cattle cars in his nose – the smells of a hundred people wedged in place for three days and three nights. And somewhere in those cars, among all those bodies, strangers and neighbours alike, all saturated in the same rotten stink, was his family. Somewhere, his mother stood with his still-breastfeeding little sister. Somewhere, his brothers, 8 and 10, were terrified among a forest of bodies far bigger than them.

Read the Western News story here.

Find his book, By Chance Alone: A Remarkable True Story of Courage and Survival at Auschwitz here.

Headshot - Xiaofei

First impressions count. If your LinkedIn photo isn't doing the job, contact me for information on a professional headshot session.

WAG: The Forgotten Ones

Covid-19 restrictions made group photos in 2020 almost impossible but, through careful planning and compositing, we were able to achieve the desired look for the Fall 2020 issue of Western’s Alumni Gazette. The same process can be used to overcome various logistical hurdles including scheduling conflicts and location restraints. Get in touch to learn more about creative imaging solutions.

Cody in Blue

Mens fashion style portraits shot with a single beauty dish setup.

Heidi Leslie

A portrait of Heidi Leslie, a brilliant young woman running HEIDI LYN, a health and wellness network aimed at cultivating healthy lifestyles for her clients.

Big thanks to Hi-Ignition Fit Lab for letting us shoot in their fantastic facilities!

Portrait ii

I think my parents have finally accepted it's easier just to cooperate when I pull out my camera. Got some moody portraits of them to test out some new lighting gear.

Speakers' Spotlight

Portraits of Farah and Martin Perelmuter, Co-Founders of Speakers' Spotlight, shot for Western University’s Alumni Gazette. Profit Magazine ranked Farah as one of Canada’s Top 100 Women Entrepreneurs for seven consecutive years. She was also selected as one of Canada’s Most Powerful Women: Top 100 through the Women’s Executive Network, and named among Canada’s Top 20 Women of the Year by The Women’s Post. Speaker’s Spotlight is one of the largest speakers’ agencies in the world with offices in Toronto and Calgary booking more than 20,000 speaking events in more than 30 countries. The company was selected by Profit Magazine as one of the 100 Fastest-growing Companies in Canada, and co-founders Farah and Martin have twice been named finalists for the Ernst & Young Entrepreneur of The Year Award.

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Read about the leap of faith and perseverance that led them to their success here.

Western Campus

Western University is often referred to as Canada’s most beautiful university campus.
In 2004, ‘Canada Blooms’ recognized Western in a nationwide competition as the top entrant in the Parks and Grounds category, defeating Banff National Park.

Richard McLaren

Richard McLaren, Western law professor, has become one of the strongest voices in international sport, having placed his stamp on inquiries ranging from steroids in Major League Baseball to drug testing cover-ups by USA Track & Field to widespread cheating by Russian athletes on the eve of the 2016 Rio Summer Olympics.

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Shot for the Western Law Alumni magazine. Read the full story here.

Mustangs

Athletic portraits taken as part of an under armour campaign for the Western Mustangs.

Portrait i

Charlotte - Shoot-off Series

In this fitness themed shoot-off, I battle William Chan to see who can get the best shots of the same model.

Big thanks to the team:

PHOTOGRAPHER: WILLIAM CHAN
https://www.facebook.com/williamchanphotography/
http://koonlun.com
https://www.instagram.com/williamchanphotography/

MODEL:CHARLOTTE WOOLFORD
https://www.instagram.com/charlottewoolford/

VIDEOGRAPHER: JACKY TRAN
http://www.qtfilms.com
https://www.youtube.com/qtfilms
https://jackypatran.wordpress.com

LOCATION: CROSSFIT LONDON
http://www.crossfitlondon.ca/wp/

Rick McGhie

The man. The legend. Rick McGhie. 

The tradition around Rick McGhie has been over 35 years in the making. He can be found playing at The Spoke on Western University's campus every Wednesday.

Mariam Hamou

Mariam Hamou, North American Public and Media Relations Director for National Coalition of Syrian and Revolution and Opposition Forces. Shot for Western Alumni Gazette.

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Mariam Hamou knows the numbers by heart. It is the names that haunt her.

“It is weird, but in war, all you hear about are the numbers – 200 people died in this, 13 people died in that. You know the numbers; you never know the names. And until you know the names, you cannot connect with the numbers.”

Read the whole story here.

Motocross Portraits

Portrait series shot at Gopher Dunes.

Scotch Tape

Experimenting with product photography and trying to make the mundane interesting.

Natalee

Model: Natalee Hoskins

Lit with an Elinchrom ELB400 and 100cm deep octaobox. Shot with a Canon 5D MKIV, 70-200mm lens.

Forge Fitness

Conrad Cole 2

Portfolio building session with model Conrad Cole.

Leagh Turner

Leah Turner, Chief Operating Officer for SAP Canada, shot for Western's Alumni Gazette.

As one of the world’s largest independent software manufacturers, SAP is an enterprise application software which aims to improve productivity by providing business insights and enabling people to work together more efficiently. A subsidiary of SAP SE, SAP Canada has offices in Vancouver, Calgary, Toronto and Ottawa, as well as research-and-development labs in Vancouver, Toronto, Waterloo and Montreal.

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Read her profile in Western's Alumni Gazette here.

Western Student Life

Student Life portraits captured for Western University to celebrate the conclusion of the Be Extraordinary campaign.

Will Nediger

Portraits for Western University’s Alumni Gazette.

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Will Nediger is a puzzling guy.

Obsessed with solving crosswords at an early age, he created his first puzzle at 10. “I’m sure it was pretty terrible,” Nediger said, recalling the scores of graph paper ruined, as he erased away his penciling early on, honing his craft.

But practice paid off.

At 16, the New York Times – home of the world’s most famous crossword – accepted one of his puzzles. By 18, and in his second year at Western, six of his puzzles had made the cut. Pretty impressive, considering the paper receives 75-100 submissions each week.

Read the rest of the story here.

GCC - Mission Slimpossible

A fun personal project for my Global Corporate Challenge (GCC) team. Each participant was shot individually in studio and composited together to create the final image, inspired by the Mission Impossible movie posters.

Roach Family

The Roach family, shot for Western's Alumni Gazette.

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Western has become a family affair for the Roach family. But it all started with Cheryl, who in 1978, became the first member in her immediate family to graduate from university. Now, cumulatively, the four Roach women have compiled 26 years of education at Western.

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Read the full story here.

BUZZ

Shot for a story on the introduction of honey production on Western's campus. Featured in Western News.

Winter is Coming

Model: Sarah Curran

Lighting
Key light - beauty dish
Rim lights - gridded strip boxes

Rory Capern

Rory Capern, managing director of Twitter Canada. Shot for Western's Alumni Gazette.

Mountain Biking Portrait 2

This image was the result of an experimental photoshoot exploring radial blur photography.

Christmas

This creative Christmas card was shot in studio in multiple stages and composited in Photoshop. Combining photography with advanced retouching opens up a magical world of possibilities.

South Africa Landscapes

In 2010 I had the opportunity to travel to South Africa to intern at the national disability NGO The Secretariat of the African Decade of Persons with Disabilities. I spent my time there creating and implementing a new brand image for the organization. It was my first major travel experience, sparking a life-long passion.

The beautiful backdrop of Cape Town, from Table Mountain to Camps Bay, to the natural beauty of the Garden Route provided inspiration in spades for the work I was tasked to do.

Creative Build

Creative Build works with designers, businesses and home owners to create fixtures and distinct pieces of furniture. They specialize in the use of unique materials, creating pieces that are truly one-of-a-kind. These materials include concrete, steel, zinc, reclaimed and live edge wood, among others.

Concussion Research

"It was his turn. He missed. Slipped. And things went black."

Some portrait work featured in a national campaign highlighting the amazing work being done at Western University around concussion research.

...

Read the story here.

Danielle Holdsworth

Portrait of Danielle Holdsworth, competitive world-class weightlifter and paddle boarder - and schoolteacher/librarian. Shot for Western University.

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Read her story here.

Heart a Nurse

This collection of hero images was captured for jewelry brand Heart a Nurse.

Western Social Science

This portrait was captured to showcase the hands-on learning opportunities available to Western University Social Science students.

Western Marching Band

STEGH

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Maria - Location

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Insulin 100

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Dr Opiyo Oloya

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Dr. Ting-Yim Lee

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Mountain Biking - Judes

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OES Inc

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Farah Mohamed

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Shakespeare 400

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Floral Portraits

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LiveFit Foods

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Inside LHSC - Day Surgery

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Wedding - Kyle and Amber

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Eric Drummond

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Keith Barron

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Coppertone Sport

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Amy Morgan

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Crafty Elk

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Chicago

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Propel Entrepreneurship

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Julia

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Conrad Cole

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Nicole

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Green Leaf Portraits

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Mustangs Football

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Faces of Vietnam

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Enchanted Forest

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Faces of Cambodia

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Cuba - Cienfuegos

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Cole Clinic Staff

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Justice Charles Chang

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Maria - Studio

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Undergraduate Awards

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Thutmose

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Stephen Giuliano

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Award Winners

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Scott McKay - Shoot-off Series

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Skater Lifestyle - High-Sync Test

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Southeast Asia Scapes

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Western Super Moon

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Fitness Portraits

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Notre Damn Basilica

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Jessie Reyez

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Of Space, Time and the Mind - Einstein Portraits

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Janet Bannister

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Max Eisen

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Headshot - Xiaofei

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WAG: The Forgotten Ones

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Cody in Blue

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Heidi Leslie

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Portrait ii

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Speakers' Spotlight

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Western Campus

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Richard McLaren

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Mustangs

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Portrait i

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Charlotte - Shoot-off Series

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Rick McGhie

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Mariam Hamou

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Motocross Portraits

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Scotch Tape

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Natalee

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Forge Fitness

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Conrad Cole 2

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Leagh Turner

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Western Student Life

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Will Nediger

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GCC - Mission Slimpossible

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Roach Family

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BUZZ

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Winter is Coming

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Rory Capern

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Mountain Biking Portrait 2

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Christmas

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South Africa Landscapes

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Creative Build

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Concussion Research

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Danielle Holdsworth

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Heart a Nurse

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Western Social Science

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Western Marching Band

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